Is content important for your interior design business?

by Tiina Wilen

Content writing is the process of generating written content in the form of articles, blog posts, comments, emails, etc. for your content marketing strategy. But is content important for your interior design business? Content marketing is a type of marketing strategy that helps businesses attract target customers and increase brand awareness.

Content marketing is a long-term strategy that involves creating and sharing valuable, relevant, and consistent content with your target audience. Creating content for your interior design business blog is more than just writing a blog post, it is about creating posts that are useful, engaging, and conversion-oriented.

Before you dive into content development

You need to be clear on what focus you have for your interior design business website, and what you want to happen with your site. Now you might say: “get clients, showcase my work” but there’s more to that.

Why is content important for your interior design business?

Relevant content is one of the most important elements of your interior design business website and marketing channels. The content is what will set you apart from your competition, and it’s what your readers will find most important.

But how do you know what to say? And what do you write about? It’s important to think about the content that your readers are looking for, and if you’re not sure, ask them!

Focus on being a resource for your readers

When you think about the content you’d like to create for your interior design business blog or website, think about what information your readers would find most valuable. If you can tackle that question, then you have a good idea of what to write about.

  • Good content writing is like a book that you can read over and over again without getting bored.
  • Good content writing is like a radio station that you can tune into any time you want to listen to your favorite song.
  • Good content writing is like a great movie that you can never forget.
  • Good content writing is like a good friend who always gives you the best advice and always makes you feel better.

Which content to write for your blog?

A good place to start is to examine the kinds of content you want to produce and how often you want to publish it. Once you’ve decided on the topics, you should be able to figure out how many posts you’ll need in order to meet your goals. To start, you may want to produce a blog post every week.

To get clarity on the topics, you need to know what kind of questions your dream clients are asking. For example, do they ask “best blue and white bedrooms”? If they ask that, then maybe you should create articles about exactly that.

Of course, if you have a local interior design business, you also want to create articles with a local touch, for example, share design events in your hometown.

Types of content

There are multiple types of content you can create:

  • inspirational content that keeps your prospective customers interested in the work you do
  • educational content that showcases your expertise
  • industry news that showcases that you know about what’s going on
  • trend reports
  • company news such as the events you host, new product launches, and partnerships
  • entertaining… why be so serious? People like to be entertained
  • content that showcases your industry colleagues
  • content that showcases your client projects
  • … and more

Why is the headline important?

Without a catchy and attention-grabbing headline, your content will never be read by your audience. When writing an attention-grabbing headline, you need to be catchy and make sure that you grab the reader’s attention. The content also needs to be worth their time.

An attention-grabbing headline is a difference between a reader scrolling past your article and them engaging with it. The key to an attention-grabbing headline is simplicity.

A simple headline that gets right to the point and is not overly wordy is much more likely to catch the reader’s attention than a complex headline that requires a lot of explanation. It is also important to mention that headlines should be written for the reader and not for the author.

This means that the headline should be written in a way that will make the reader want to find out more.

Should You write short or long articles?

The first thing that you need to think about before you start writing is what your goals are.

  • Why are you writing? Are you trying to rank for a specific keyword?
  • Are you trying to get more followers?
  • Or are you just trying to add content to your site?

These are all important questions that you need to answer before you start writing. If you want to rank for a specific keyword, then you need to make sure that you are writing long articles.

On the other hand, if you just want to add content to your site to inform about your interior design business, then you can write short articles. However, if you want to attract clients at the different stages of the customer journey, you more likely need to invest in high-quality, long-form content.

This is why content is important for growing an interior design business

Content plays an important role in gaining website traffic, and also converting customers. When you showcase what you can, and share your expertise and inspiration, you are much more likely to get customers to trust your brand than if you have no relevant content on your site.

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