Tiina x BOH

by Tiina Wilen

I have news! I have an incredible honor to join forces with the one and only:

Business of Home Magazine!

I’ll be running a workshop as their digitalization expert, and we will cover this:

Demand Generation: Building Your Growth Engine

The most important function of any business is to create revenue. To do that consistently, design business owners need to build solid systems that support consistent revenue growth. Demand generation, the process of creating awareness and demand for your services or products, is most successful when executed through a well-planned, integrated technology stack that aligns three crucial components of your business: marketing, sales, and service development. While traditional marketing often draws the line at sales, the purpose of demand generation is to not only increase excitement about your company’s product or service but ultimately make people buy it.

Enter Tiina Wilen, who will teach you how to break down the systems, tools and assets your demand generation engine needs in order to be in sync with your sales team’s processes and objectives. With the aim of building a solid solution that boosts brand awareness and drives revenue growth at the same time, she will demonstrate why demand generation development needs members of your sales, product, technology and marketing teams, all working together, to thrive.

In this class, attendees will learn:

– How to build a streamlined demand generation engine and manage it efficiently
– What kind of technology stack best supports different types of businesses- Ways to identify and correct any weak spots in your current or proposed engine via key metric analysis

After this class, attendees will have:

– A big-picture understanding of digitized, systemized demand generation processes that catalyze customer acquisition
– A glossary of effective tools and how they work together- A process map for implementation

Will I see you there? Get the details and book your ticket here.


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